6. “No Big Deal” – Love & Rockets
(From the album Love & Rockets)
1989
Love & Rockets had a bona fide hit – and an American hit at that – with the Daniel Ash penned “So Alive”. The band then went on a lengthy tour to support their newfound success and promote their surprise hit. Unsurprisingly, none of the follow-up singles managed to find any real success beyond the band’s cult audience, especially since their really is nothing else on Love & Rockets that sounds like “So Alive” or a mainstream hit of any kind. Certainly the immediate follow-up single to “So Alive”, Daniel J’s “Rock & Roll Babylon”, was not likely to find success with a mainstream audience as the song feels like a cross between a 1970’s singer/songriter ballad and a Broadway production. At minimum, “Rock & Roll Babylon” feels like an odd choice for a single and, at most, was meant to purposefully kill the band’s mainstream momentum. Love & Rockets did follow this up with the one song that might have been a successful follow-up to “So Alive”, Daniel Ash’s “No Big Deal”. “No Big Deal” feels like a heavier and harder sonic cousin to “So Alive” in that it too is built on a repeated beat and riff that creates a trancelike feel. However, the song is probably too hard and harsh to appeal to mainstream fans whose first exposure to the band was “So Alive”, while also being too rooted in alternative rock to reach the fans of Motley Crue and Bon Jovi who had enjoyed “So Alive”. Even if the band’s momentum had not been broken up by releasing “Rock & Roll Babylon” as a single, “No Big Deal” likely would only have had appeal to the band’s core audience. This is a fact backed up by “No Big Deal” still reaching #19 on the American alt rock chart. As a song on its own merits, “No Big Deal” is a chugging, fuzzy rocker that twists the sound of classic rock and roll on its head, but is not as inventive or interesting as some of Love & Rockets best work.
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