7. “Dig In” – Lenny Kravitz
(From the album Lenny)
2001
In a real sense Lenny Kravitz’s time as a top of the line hit maker ended with the release of his Greatest Hits album in 2000 and its hit song “Again”. Of course, nobody knew that at the time. Furthermore, Kravitz still put out good albums and singles in the years after, but increasingly he was releasing music to his huge and devoted fanbase with his 21st century albums. This trend however was not immediately apparent as 2001’s album Lenny featured “Dig In”, another Kravitz song that seemed like a massive yet because it was everywhere. However, the truth was that the song only peaked at #31, significantly below the chart positions of his recent big hits. In spite of this “Dig In” was almost omnipresent because Kravitz was among the first to realize that the economics of the music landscape was radically shifting and that digital music and the internet was going to make it much more difficult to make money off of album sales. Understanding this change, Kravitz licensed “Dig In” to be a major part of several ad campaigns which made the song feel like a bigger hit than it actually was. However, “Dig In” did still win Kravitz his fourth consecutive Grammy for Best Male Rock Performance and was a sizable alt rock hit. “Dig In” also has an odd connection to real world events as the video for the song was scheduled to be filmed on the top of the World Trade Center in New York City on Septemeber 12th, 2001, meaning Kravitz missed being killed in the 9/11 attacks by a day (and that the video had to ultimately be filmed elsewhere). In the years since the release of Lenny Kravitz got into acting, a world he had been exposed to through his mother as a child, and played roles in several films. The most prominent of these being the role of Cinna in The Hunger Games franchise. Kravitz has also released five more albums since 2001 as well and has a new album called Blue Electric Light scheduled for release in May of 2024.
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